Cannabis Education Seminars
This event has been canceled.
715 E Front St
Traverse City, MI 49686
Schedule of Topics
10:00am: Accounting & Financial Record Keeping Considerations for Microbusinesses
Kareyna Miller, Founder of LC Solutions Michigan PLLC
Hello! I’m Kareyna, and I’m a CPA dedicated to serving the cannabis industry. I’ve been working with and helping small businesses since 2010.
I’m a former financial statement auditor and started my work in public accounting with Plante and Moran before moving on to work with and advise businesses in the private sector, and then finally creating my own firm focusing on the needs of small businesses. As Michigan’s medical marijuana industry began to grow, I founded LC Solutions Michigan PLLC, a Flint-based accounting firm dedicated to advancing the marijuana industry, and we’re excited to work with marijuana microbusinesses. My staff and I have formed a network of like-minded CPAs and accountants that serve the entire state of Michigan. It’s an exciting time to be working in cannabis.
Accounting is one of those aspects of a business that people either enjoy learning about or simply wish to avoid—but not knowing how to navigate and understand the accounting challenges around marijuana can leave you vulnerable and at risk. I’ll help you ensure that your accounting, recordkeeping and financial needs in your marijuana microbusiness are well met. Microbusiness doesn’t mean micro attention when it comes to accounting.
Six Things About Kareyna
- Lives in Otter Lake.
- Undergraduate degree from Oakland University.
- Has been a CPA since 2011, business owner since 2014.
- Member of the Michigan Association of Certified Public Accountants and their Marijuana Workgroup and Emerging Leaders Task Force.
- Enjoys exploring the outdoors with her dog Riley
- Founding Member of Cannabiz Connection Michigan, Advisory Board Member for Sensi Magazine in Michigan
“Entrepreneurship is filled with daily opportunities and challenges. I love working with small businesses to help them manage and understand these aspects from an accounting perspective – such as monitoring cash flows, analyzing business financial trends, and being prepared for the unexpected when it comes to revenues and expenses.”
11:00am: Microbusiness Licensing and Business Strategies
Scott F.Roberts, PLC, cannabis business attorney.
Scott Roberts will provide an overview of state requirements for Marijuana Microbusiness licenses and will examine different business models used in other states, such as California and Nevada, with similar laws. He aims to educate caregivers and other Michigan residents looking to enter Michigan’s recreational marijuana market on the new microbusiness license and how to best set up a marijuana microbusiness for long-term success.
Hi there, I’m Scott. Nothing makes people more anxious than a lawyer. Relax. I’m a cannabis attorney and that’s about as chill as it gets.
I’m here to help get your business up and running and keep everything on the right side of the law. There are a lot of aspects of operating a marijuana microbusiness that requires the expertise of a cannabis business attorney and I’ve been working with clients across Michigan since 2014 in forming their businesses as well as making sure that they are fully compliant with the rules of the Medical Marihuana Facilities Licensing Act.
My firm currently assists medical marijuana companies seeking state and municipal licensure. We also assist clients in drafting and negotiating contracts, with corporate formations and structuring, and regulatory compliance issues. My firm is especially excited about recreational marijuana businesses, and the marijuana microbusiness in particular. Before deciding to specialize in cannabis law and now marijuana microbusiness law, I was a corporate and healthcare attorney for a large AM200 Law Firm based in Detroit.
I decided that I wanted to be my own boss and created Scott F. Roberts Law in 2014.
Six Things About Scott
- Lives in Royal Oak.
- Undergrad degree from Washington University, St. Louis, JD from the University of Miami.
- Admitted to the Michigan Bar in 2010. Member of the Michigan Bar’s Marijuana Law section and Business Law section.
- The dog in my photo, that’s Luna, she’s our Chief Morale Officer.
- Active speaker at Michigan cannabis conferences and events.
- I’m an avid gardener.
“Running your own cannabis business requires innovation, creativity, and dedication. I know this first-hand because I am a small business owner in the cannabis industry myself. If you’re looking to own, operate, or grow a successful and innovative cannabis microbusiness, there is no firm more qualified, more passionate, more innovative, or that has a better network of resources for small business owners in the cannabis industry, than Scott Roberts Law.”
LUNCH 12:00PM to 1:15PM (Box Lunch Provided)
1:30pm: Business 123 with THC123
Anthony Sabatella, President THC123
General Employment related discussion including HR, Staffing, and Employment Law
Anthony Sabatella, President of THC123, made the transition into the cannabis industry on April 20th, 2018. THC123 is a Professional Employer Organization specifically focused on the cannabis industry. The PEO model enables small business owners to outsource the responsibility of Human Resource management to a professionally qualified and licensed third party organization. Anthony is currently the Director of Risk Management and Workers’ Comp for America’s Back Office –his father’s Professional Employment Organization (PEO).
America’s Back Office has been in business for the last 20 years and is currently licensed to do business in all 50 states. Anthony utilized the infrastructure at ABO and repurposed it directly for the cannabis industry. With understanding the difficultly of creating internalized HR procedures from scratch as a brand-new company, Anthony created a company to alleviate these issues to help cannabis companies grow on demand and lower labor costs through leveraging economies of scale savings.
For example, the average cost to hire a HR Director, a vital piece needed by every company, would be $40,000 or $50,000, conservatively. If that same company has 20 employees, to outsource the functions of the HR Director to a PEO may only cost $30,000, a savings of $10,000 along with a much more dynamic product to help businesses grow.
2:30: PR & Marketing Strategies for Your Marijuana Microbusiness
Roberta King, PR & Marketing Expert
Hello friend. I’m Roberta, and I’m all about getting people talking about and visiting your marijuana microbusiness.
Communicating the details about your business is going to be competitive—and you need to have a clear strategy and well-timed tactics regarding media relations, social media website creation and content. You need to be able to articulate what your brand stands for and offers customers and how your business is different than the competition. You want people to feel good about doing business with you. It’s less effort to keep a customer than to acquire a new one and PR can help accomplish that. As Michigan evolves in cannabis, you’ll not only be competing with the big companies, but with other marijuana microbusinesses, too. How you tell your story about your business will help you grow and be a respected leader.
I worked in C-level communication for more than three decades and left that all behind to open Canna Communication. I know how to help you cut through the noise and make smart decisions about communication options.
Six Things About Roberta
- Lives in Muskegon, right by the beach.
- Undergrad Valparaiso University, Masters Grand Valley State University.
- Owner of Canna Communication since 2017.
- Accredited in public relations by the Public Relations Society of America in 1999.
- Board member of the West Michigan Cannabis Guild.
- Oregon section hiker Pacific Crest Trail, 2018
“I enjoy helping cannabis businesses imagine their brand—not only the visual representation but the brand essence—who you are and what you do. I want to help you build a magnetic business: one that attracts customers and keeps them, too!”
Mixer (Cocktails) 4:30 to 6:00 (1-drink ticket included per person)
We are still confirming speakers and seminars. Please check back soon!
Become a Speaker
If you are interested in being a guest speaker,
follow the link below!
Platinum Leaf Seminars
P.O. Box 654
Petoskey, MI 49770
Platinum Leaf Seminars are Non-Smoking Events